For over a century, CLAAS has been a leader in agricultural engineering, producing cutting-edge machines like combine harvesters, tractors, and balers. As farming technology evolved, CLAAS recognized the need to enhance their digital solutions to meet customer demands. In 2019, they partnered with Thales Sentinel to implement a software licensing, protection, and monetization solution that aligned with their technical and business goals.
With Sentinel, CLAAS streamlined their licensing process, enabling customers to activate and renew licenses independently. This not only improved customer satisfaction but also increased revenue, reduced churn, and cut operational costs. CLAAS’s commitment to efficiency now extends from their machines to their software solutions.
What You’ll Learn from the Case Study:
- How CLAAS Streamlined Licensing: Discover how CLAAS optimized their software licensing to reduce costs and operational complexity.
- Boosting Customer Satisfaction: Learn how Sentinel’s efficient licensing process empowered CLAAS customers and improved retention.
- Driving Revenue Growth: See how CLAAS used digital transformation to increase profitability while maintaining their leadership in agricultural technology.